Promotional Items in Marketing Strategies

By Gareth Parkin

Why are promotional items important to both big and small businesses worldwide? What kinds of promotional items are essential to the success of certain marketing strategies that companies employ? Are such products ideal for your business?

Over a period of many years, the use of promo gifts for marketing and advertising purposes has benefited many businesses. As such, both big and small companies have come to recognize the importance of this kind of marketing strategy. The only difference between big and small companies when it comes to using promotional items to boost popularity is in the size and value of items they use and also the number they give out.

Most big companies use business gifts and items to reach their target markets and to bring in loyal customers. Some of the items that big name companies use may include branded and high quality products. Examples of such items are expensive pens, watches, bags and other high end merchandise. Smaller companies may opt for cheaper alternatives, like pocket calendars, bookmarks or even key chains and plastic ballpoint pens.

Using custom imprinted promotional advertising items as a form of marketing strategy is a tried and tested technique that is known to show impressive results. While some companies may see it as an added expense, it is actually a very effective marketing and advertising gimmick that is well worth the extra cost. With promo products that people use almost everyday, companies can be assured that they will benefit from brand familiarity in the long run.

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online promotional items company based in the north of England. Established in 2001, he has taken the UK promotional products market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit our promotional items blog.