Why You Need the Truss System to Build Your Booth

By Perry LaPlace

Trade shows are important events for any company in any business. They are a great place to network for new business partners, deals and clients as well to expose the company to a mass captive audience. For the representatives of the company, they are also a good source of newest information and a chance to keep an eye(read: spy!) on what the rival businesses are up to! All in all, trade shows are useful, practical and a cost-effective way of getting everything done under one roof and at the same time.

How trade show booths are designed at the trade fair is a deciding factor in its appeal to new and existing customers, and its competitors. The image that one wants to project at the trade show is that the business is:

- Open to new ventures and deals.

- Innovative in its approach to such deals. Also that the company is willing to explore new, previously-untried ways to expand its business services.

- Fresh in its outlook towards future business planning. A company that always seems to plan ahead will always appeal to new clients who are always on the lookout for new partners and deals that appear positive.

- Secure in its venture. Clients will always be attracted to businesses that have a clear business objective and target market as these are indicators of a sound business plan.

- Expanding. The general public is always more attracted to a company that seems to be growing all the time as this shows positive business growth and even better, security.

One way trade show booths can be visually eye-catching is with 10-foot trade show exhibits. These are high graphic backdrops that are used as the main visual wall at the booth. These tradeshow exhibits are essential as they are the public's first look into the type of services offered and represent the visual image of the company. Thus, the graphics on the exhibits are vital in portraying the right kind of image for the vendor to new customers.

Gone are the days when tradeshow exhibits which were plain, flat boards or painted canvas with names of companies on them were deemed adequate in creating awareness of the company and its services. Today, 10-foot tradeshow exhibits are colorful, creative pieces of art with a direct or indirect message to the company. With truss exhibit systems that have evolved through the years, vendors have the options of trade show truss systems that can expand, be customized or even folded, trade show booths are now sheer works of creative art.

Truss exhibit systems are perfect for trade show booths because they are easily able to cover a lot of exhibiting ground. Their mobility and structure flexibility helps cut down on setting up and breaking down time and vendors can then concentrate other important trade show details like finding strategic placement of monitors, products and creating comfortable customer relations areas.

Trade show truss systems are also flexible enough in its structure to allow vendors the freedom to build their own customized booth. The truss system goes up easily, is stable structurally, sturdy enough to withstand heavy paneling and hanging products and visually appealing. And if necessary, trade show truss systems are customizable enough to become multilevel exhibits.

Another reason why trade show truss is perfect is their physical appeal – their metallic steely structure is futuristic enough to look modern yet functional in all ways.

Sometimes, trade show truss is referred to as convention truss. There is not much difference between the two, except that convention truss systems often provide for more areas of communication and customer relations while trade show truss focuses more on the exhibits.

Convention truss systems often come in ready-to-construct kits of truss system, lights, built-in counters, cases and color tubes. And of course, they are fully capable of product spotlighting as well with ample areas and facilities for vendors to hang, drape or display their products, graphic panels and LCD monitors. More sophisticated convention truss designs may even come with hidden panels and cabinets for storage of products and convention and trade show paraphernalia.

Trade show truss systems are an easy, convenient and quick way to set up a sophistically, professional and visually attractive trade show booth. With the right graphics and exhibit work, any trade show booth will look unique, while maintaining its appeal to the general public – qualities of which are essential can help ensure business expansion.

Perry P LaPlace is a leading marketing expert in trade shows and advocates the use of trade show booths and exhibits as a means to spruce up exhibition space to attract more prospects. For more information, visit his site today.