5 Steps to a Successful Promotional T-Shirt Campaign

By Laura Daniels

According to a recent survey, 91% of people have a favorite T-shirt. This isn't surprising, especially since T-shirts have become a staple in most people's wardrobes. But think about why you love your favorite tee so much: Is it comfortable? Do you like the color? Does it fit well? Have you had it forever? Fit, color, size and material are important characteristics for any T-shirt, especially one you're using to promote your company brand. When deciding on your next promotional T-shirt, be sure to take into consideration the following tips:

Get multiple sizes

Not only should your custom tees fit your company image, but they also need to fit your customers. While it may be simpler to just order large and/or extra large shirts, you'll reach a broader audience if you have a variety of sizes available for customers to choose from. For an even more customer-friendly shirt, consider offering styles specifically tailored for women to appeal to female customers.

Invest in quality shirts

A fun promotional T-shirt won't help promote your company if no one wants to wear it. Thin material, poor decoration, or irregular sizing can quickly turn your custom T-shirt into a custom dust rag.

Try a color

While everyone loves a classic white tee, choosing a color that represents your company is a great way to help your promotional T-shirt stand out from the competition. Or, for even more originality, choose a camo or other pattern to make your custom T-shirt truly unique.

Include long-sleeved shirts

Especially great for cooler climates, long-sleeved shirts provide the comfort of a traditional T-shirt with a little more substance. Custom long-sleeved T-shirts are also a less bulky, less expensive option than logoed sweatshirts for your next promotion, and allow for added decoration and imprint on the sleeves.

Offer organic options

Eco-conscious customers and employees will appreciate custom T-shirt options that are easy on the environment. And while many people still think organic clothing is only available in beige and other dull colors, most companies now offer organic tees in a variety of vibrant colors.

Staples Promotional Products is your online resource for custom T-shirts and promotional products. With great prices, fast delivery and easy online ordering, we help you reach your marketing objectives. Visit http://www.StaplesPromotionalProducts.com/tshirts to view our wide selection of tees and other apparel items available for customization online.