How to Use Indirect Advertising to Drive Sales Online

By Sean R Mize

Indirect advertising involves one of the following:

• Getting people to promote your product for you.

• Promoting your product on wide-reaching advertising networks.

This has the advantage of making your link available to even more people than direct marketing can reach, even if you're posting on widely-traveled forums or highly-trafficked blogs. Each of these can reach a good number of people, true--but they're still limited by the number of people who visit those forums or blogs on a regular basis. What's more, the number of blogs or forums you can visit is limited by your own searches and your own ability to think up new places to promote your product. With indirect marketing, you can promote to a far wider audience without having to think about each individual blog, forum, or other venue for promotion: you can do all of that work automatically, or you can get other people to do it for you.

There are many ways to get people to promote your product for you. The obvious way, of course, is just to ask people to do it, or to hire a permanent marketing employee whose job it is to find potential opportunities for promotion and to post your link. A better way, however, might be to offer incentives: a discount on your product, for example, if a certain number of sales can be traced to a customer's marketing efforts.

This means that you might take a loss (or simply break even) on one sale, but it means a guaranteed number of other sales at full price, plus some publicity for your site and company (for future expansions of your site or product line.) You might also offer incentives for bringing people to visit your site with a higher threshold--100 referred visitors would equal one discount, for example. This can be problematic if those visitors don't actually buy the product, of course, but if you've done your work well when building the site, you can convert a good number of those visitors into paying customers and still come out ahead on the deal.

You can also promote your link indirectly by making use of advertising networks. Google Ads is one of the largest networks currently available, and can be doubly advantageous for you in that you get a certain amount of money if people click on your link on top of the money you'll get if those same people then buy your product. Other marketing networks like Project Wonderful can publish your link on a wide variety of sites for a nominal cost, with the cost depending on the average traffic of the site. If you have the money to invest in paying for advertising--and if your site is good enough to convert visitors into customers--then this can be an excellent option for promoting your site.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide' Download it free here: Secrets of Article Writing Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.