Major Things to Consider When Handing Out Promotional Products

By Imogen Brown

When delving into the world of promotional products there are a whole host of things that you are going to need to consider. Begin by selecting which customers are to receive the gifts and then figure out what promotional items they would most like to receive. The next thing you have to consider is how to get your custom printed merchandise, in the most budget friendly way to these clients. Even then, you still have more work.

Distributing your gifts, to your clients, in the most cost effective manner is probably one of the most important aspects you should consider. Ordering promo merchandise if a great idea, however if they just sit in the corner of your office what have you achieved? It is of the utmost importance that you get these products to your customer base otherwise they are worthless to you. After all, this is the key objective for any marketing campaign utilising promotional gifts as the primary source of raising awareness. This being said, what is the best way to go about this?

There is a range of ways this can be achieved. When you have a small business, or when the gifts that you have chosen are very large, very few, or simply expensive, you might want to run contests to see who gets the promo items. This is something that you can use as a reward program, and it works well if you have a small business.

Nevertheless, the majority of the time, the whole idea of using promotional items is to hit as wide an audience as possible and to do so in the most cost effective manner. There are numerous options to solve this issue.

One of the most popular ways is to get your products in front of a wide audience. Conference, trade shows and pertinent business seminars are the ideal place to do this, you are not only in front of a captive audience but also in front of decision makers who are more than likely interested or related to your business sector.

One popular way is to ask people to distribute your custom printed merchandise for you. By gifting utility items such as keyrings or plastic pens to your clients, in most cases you will find that they in turn will pass on these useful promo gifts to their clients and as such increasing your brand exposure even further.

Remember that the point of advertising giveaways is to get you more money in the long run. So, ideally if you can work out a method of getting your products to your customers without it breaking the bank then this is the best way forward. You might want to have volunteers or your interns do the handing out, and figure out great ways to get them to customers without spending any money.

Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of promotional gifts and promotional products.