Stop Wasting Up to 30% of Your Advertising Costs

By David Pickup

Monitoring your advertising

Whether a business is expanding or downsizing, the ongoing mistake, People make is not monitoring response from their adverts, Either way, if you don't know which advertising is working best, you are in big trouble! Sounds simple, yet just like a school boy leaving his homework till the last minute! It gets the same treatment, this mistake is very common, and in my opinion is the most deadly!

People focus on what they enjoy doing in their business, advertising and monitoring enquiries is not fun and exciting, and tends to get as much time as reading the small print on your life insurance! People will ask every so often, and generally form an opinion which can be way off the mark!

The best way of monitoring is by using unique telephone numbers in each medium. These can be routed to your office or mobile phone. There are companies that can provide this service (metered phone) that can give you powerful data that can include the following....

1 Date and time of call

2 Telephone numbers that called you

3 Missed calls

4 geographical area

This allows you to plan for busy periods, check numbers to business sales, and to track missed business and highlights your best area for enquiries. FACT: up to 30% of calls are missed on all monitored phones, imagine for every £10,000 you spend you could be wasting £3,000 this is without calculating lost business sales.

Many companies, when introduced to this, often upgrade to a P.A service that intercepts the call if not answered in an agreed amount of rings. Most importantly the results are factual and you make an informed decision, not guesswork! Making it easier to invest in the medium that is making you the most.

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