There is More to Advertising Than a Jingle - Advertise on the Radio

By Lance Winslow

Any competent radio advertising executive will tell you that there is more to advertising than a jingle. Now that is not to say that your small business doesn't need a jingle, it does. You see, jingles help with human memory and imprinting of your message, it's just not the "be all end all" of radio advertising. Remember you radio spots are 30 seconds or 1-minute, with perhaps some 15-second primetime spots to play that little jingle.

Consider if you will that the average person can readily recognize over 10,000 songs, it's true, imagine that; 10,000 songs. And now consider that if you knew 10,000 symbols in Chinese you would be literate. If you had 10,000 words in your everyday vocabulary you'd sound like a genius to everyone you meet, it's true. And I have actually met people like that.

Now, think about how many jingles you know from Corporate Advertising, just think of a product and boom, up comes the jingle in your mind, pretty cool isn't it? And it is by no mistake, as companies and their marketing departments spend millions to insure that your mind is imprinted with their jingle. This is one of the most powerful methods of branding.

But a brand must also speak to the customer in other ways, and a company must make a compelling argument to go out right now, if not sooner and purchase their product. If they can do that they are well on their way to both fortune and fame. You see the jingle is fame and the message is where the fortune lies. Consider this.

Lance Winslow - Lance Winslow's Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.