Think Before You Disseminate Promotional Items

By Gareth Parkin

Now that you have picked up your option of promotional items, the next step is to distribute them among the various audience categories. There are different manners in which you can distribute these products. While some companies prefer to disseminate them during business events, the others favour their dissemination as individual gifts on several instances. A lay man may perceive this to be a mere matter of choice, but it holds much deeper significance than meets the eye. It determines the success of the promotional business gifts and subsequently the promotion of the brand they represent. Therefore, you must think well before giving away the promotional business gifts.

Let us discuss here the concerns that need to be addressed prior to distribution of promotional articles for ensuring their effectiveness-

The aptness of occasion:

Primarily, the occasion on which the promotional merchandise are decided to be doled out is of great importance. The corporate merchandise should appositely match the mood of the particular event. For instance, pens, notepads, conference bags are perfectly suitable to be given in seminars, conferences, meetings and the like. This is because these objects have utmost relevance to the function and are likely to be immediately used by the audience present here. On the other hand, if cameras and pedometers are presented in these events it would turn out to be an utter disaster. The audience would fail to relate to them. It would be hard for them to find any point of association to remember the giveaway and eventually the company that offered it. This leads to upsetting the purpose of creating brand impact on the audience mind.

The audience targeted:

Secondly, it is the target audience that has to be keenly considered ahead of disseminating promotional items to them. The class to which the audience belong should be taken care of. It is because only the business goods befitting their status would appeal to them. For example, executive and golf gifts are apposite for the higher profile audience like the CEO, directors, managers, and eminent business associates. Not only because these promotional merchandise are expensive that they live up to the affluence lifestyle of this audience segment. It is also that these objects find application in their everyday activity and, therefore, serve the purpose of brand promotion better. To the contrary, keyrings, caps, pens, recycled bags that have a generic approach and are also inexpensive suit best for mass scale distribution.

Therefore, you must pay attention to these aspects well in advance to planning out distribution of promotional products.

Gareth Parkin is the co-founder of Ideasbynet.com, the undisputed UK's leading online promotional items and custom logo imprinted promotional products supplier based in the north of England. Why not visit our promotional products blog.