Why Promotional Hang Tags Work!

By Shagavia Williams

Advertising is the key to promoting any product or service that you may have. There is an old saying that states it is about location, location, location. That mattered a great deal if you had an actual building that you needed customers to come into. I almost stated that location is not as important today because the Internet is global. But that would have been a false statement. Location is still a very key factor when it comes to promoting your product whither it is on the Internet or in your local community. Although the Internet is global you still want to use popular search engines and key words that would allow your product, service or information to be seen by the intended audience.

There is nothing new under the sun. It has been found that many of the, so-called, "new inventions" are simply an improvement of a product that is already on the market. Someone was smart enough to revise an item to make it do something in a different or better way. They may have changed a few things about the original item to make that happen. Now it is a new invention or a new product. Well there is nothing more disappointing than to spend tones of money, lot of time and effort in making that product and not have it noticed by the intended audience. It is important to know that people can find your product that you are selling. Once they find your product it must look and be different from the other products around it in order for a customer to want to purchase it. Now that your product has been found, what would make your product stand out more than your competitors? Keep reading.

Take Candles for instance. They have been around for many, many years. In the past they were just a long skinny piece of white wax with a wick that allowed you to see in the night when it was lit, because there was no electricity. My how times have changed. Today they are one of the most sought after items for room fragrances. Most candles are in a simple glass jar. There are so many different fragrances that if you start to smell to many of them you may get a headache. You can find colors to match any room décor. It seem as though to change the color is as simple as adding a few drops of dye then stir up the hot wax. There are candles that have different little decorative items in them and all sort of things. Some candles that are not in a glass jars have different textures to them. There are many different types of candles. Whither it is long and skinny or short and thick, in a glass container or not, it is still a candle. So you tell me. Is this a new invention or not? Now that you know all of that information what would make you buy one candle over another one. Let me give you the key.

The answer is a Promotional Hang Tag. Now we all have been in the grocery store and have seen several product of the same type on the shelf. One brand may have had a small tag with a string attached to it and it hung around the top of the jar. That is called a Promotional Hang Tag. On that hang tag it may have said something like, "Get $1.00 off" or "Buy one get one free" with this purchase or something of that nature. But if you saw that which one would you buy. You would probably buy the one with the promotional hang tag around the container. So when you are marketing your product don't forget that a little thing like a Promotional Hang Tag can make your product stand out from the others.

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