Wrapping Up Your Promotions - Printed Blankets As Promotional Items

By Matt Franks

When you are planning a marketing campaign and deciding which promotional items to invent your limited budget in, the one thing you want to make sure of is that whatever your items are, your clients or customers associate them with positive things. Your items should be useful, helpful, enjoyable, and make their lives easier. Some items do all that but go above and beyond that as well, including printed blankets.

Printed blankets are an example of that above-and-beyond type of item. Everybody needs blankets: most homes have a closet full of blankets that they don't always use but wouldn't dream of getting rid of, because they will use them. On cold winter nights, an extra blanket thrown across the top of the bed keeps you warm and keeps heating costs down. Snuggling up on the couch, wrapped in soft printed blankets, makes an ideal family movie night. When there are extra guests in the house, a few printed blankets folded and spread out on the floor become an extra bed for the kids. Outdoor concerts require a sturdy blanket to spread out on a hill for comfortable watching. On a sunny day, throwing a blanket into a basket with some sandwiches makes for an automatic picnic, and on rainy days, the blanket can be spread out on the living room floor and the picnic food enjoyed indoors.

It would be even more perfect if your brand could be share these associations that people have with printed blankets. Fond memories of love and laughter, something you can depend on for a variety of needs, warmth and welcome...these are the images that stay with people for years, and your logo would be there through it all. For years to come, family members will remind each other, "Remember when we had that picnic on the X Corporation blanket? That was so much fun!"

There are many kinds of personalised blankets you can get with your logo printed on them. Fleece blankets are soft and warm, large plaid event blankets hold up to outdoor use again and again, emergency blankets stay in the trunk of your car in case you need to stop in winter weather, and travel blankets are lightweight and portable for those long car rides or airplane trips. A sweatshirt blanket, made of the same soft cotton as your favourite sweatshirt, makes you feel your most comfortable as you curl up underneath it.

In most cases, you not only receive printed blankets with your order, but it also comes in a bag especially designed to make your blanket easy to carry from place to place. Your logo can be imprinted on this bag as well as on the blanket. The more exposure the better! Packing your blanket into a printed bag makes it possible to store it neatly in your closet, or to keep it ready for emergencies in the trunk of your car, where you know it will be clean and ready when you need it. Some blankets come not only with carrying bags, but with matching pillows for maximum comfort and convenience.

Matt Franks is director of Fluid Branding, the UK's leading online supplier of printed blankets and other Promotional Products. You can also find a wide range of Eco Friendly promotional products, including Recycled, Organic and Sustainable items at Eco Incentives.