Write Advertising Slogans That Get You Noticed
By Greg M Hamlyn
Good Advertising slogans are one of the essential advertising tools in the marketplace to make your business stand out and get noticed.
When you initially decide on a slogan to help promote your business or products, you should give a lot of thought to whether your slogan will be a reflection of your point of difference or if it is going to be part of your business image and branding or if your slogan will effectively incorporate both.
There have been many great slogans over the years such as the old Brylcreem slogan 'A little dab'll do ya.'
Although this particular product is not common today many of us still remember the slogan from years ago and this is exactly what a good slogan does for your product or business - people remember it!
It might take you some time to come up with an effective slogan that is both catchy and highlights a benefit or your point of difference for your product or business - but it is well worth the time and effort required.
After all your slogan is going to be included in every piece of advertising you do regardless of the medium you choose, so make sure it makes sense for both audio and printed marketing pieces and it will serve you well as something people remember and associate to you and your product.
Another consideration when you are creating your advertising slogan is to keep modernized, although some of the old slogans are still effective today you need to identify something that fits your company and the era your business services to have a slogan that reflects your business memorably.
Keep in mind that your slogan will form part of your business image and will become how your business or product is remembered. It will also be used in all your promotions including your stationary, business cards, your place of business signage, all your advertising campaigns right down to the sign writing on your vehicles so make sure you invest enough time and thought to ensure it is really what your feel reflect your business well.
Great slogans are worth their creators weight in gold where as a bad slogan can actually do your business quite a bit of harm. Make sure that your slogan is politically correct and inoffensive while promoting your product to your best advantage.
Target you feel is the major point of difference in your product or business to that of what your competitors offer as a starting point for your slogan and ask for input from others to work your way towards finding the slogan that is right for you and your business
Some other great advertising slogans that have done well over the years include:
All of these slogans are from different types of businesses and target a feeling within the reader or listener of giving them what they are looking for. The "say it with flowers" targets anyone wanting to give the gift of flowers to say "I love you" or any occasion whether happy or sad - it covers the lot and is a well known slogan and still used today.
This is what you want for your slogan - memorable and sends the message of how your business helps them with what they need.
Determining the best Marketing methods for your business is essential for your business growth. How to write good Ads seems to be the most challenging for businesses to know how to word ads to want people to buy NOW. To help businesses get more customers with less effort and become truly successful marketers with the right tools in their niche, Greg interviews experts and offers a free ad writing course at gregsmarketing.com Greg's marketing has a collection of marketing products that are targeted to helping you generate more customers through writing great articles, understand and utilize viral marketing plus many more tools to help you get more customers. The success of your business growth depends largely on your continuing marketing strategies that target your ideal clients to get the best possible results. |
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