A Brochure For Every Occasion

By Janice Jenkins

For many types of marketing the exact nature of what you are marketing will not necessarily change the way you create your advertisement. Marketing using your postcard, for example. You need to maximize all the space in the card to tell something about your business. What matters is how you present your product in the most effective yet limited manner.

Brochure printing is the same in this regard. They naturally give you a wide variety of options in how you approach them, and two full color brochures can look almost nothing like each other depending on how you want to design them.

This is important when you are talking about different things you might want to focus on with your brochures. If it is a new product you might need to have a lot of text talking about what the product is and what it can do. For something like a service you will also need some heavy text to explain things and probably only a minimal amount of images.

On the reverse side, for travel brochures they are usually heavy on images with only a few key details to help encourage a person to find out more. The point is more to have them see those images and imagine themselves in those locations.

This kind of information is important not only for when you are designing your own brochures, but for when you are trying to find sample brochures to look at. You cannot just get a handful of brochure printing samples for just anything and assume that the majority of brochures are going to look just like that.

What I would suggest you do is divide your brochures up into different categories. Have one dedicated to image heavy brochures, another to text heavy ones, and the third to a middle ground between the two. Or you can divide them up based on what the brochures are actually talking about. Such as some brochures that focus on products and others that just generally market a store.

Now when you get brochure samples you can put them in the right category, which will make it easier to look through them when you have a specific type of brochure that you need to design yourself. Rather than having to sort through all of your brochures to find one that matches what you need, or just picking a brochure at random that might have a completely different visual motif, you can know that you are grabbing the right type of brochure to draw inspiration from.

The first step towards developing a strong database of sample brochures is to know exactly what those brochures are. Once you have all of that information you can set up something that will make future brochure design work that much easier.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. For comments and inquiries about the article visit: Full Color Brochures, Brochure Printing