Mistakes in Advertising, How to Avoid Them

By Marko Lesko

Those mistakes in advertising often cause major drop in sales statistics. You can easily avoid those kind of mistakes after you become aware of them. 1. Stop-go campaign Most companies decrease their advertising budget when they have big sales. When they sales revenue starts to drop company starts to increase their adverting budget. But this sort of campaign, this repeating cycle is also preventing firms in their growth. Solution is to develop campaign plan whatever we have big or small sales revenue. The trick is, continuous advertising creates continuous growth, and not less important continuous advertising reduces the time for making decisions.

2. "One shot" campaign Firms often all their advertising campaign dedicate in attacking now clients. But they forgot to consecrate on client itself. Most of the potential clients won't buy the product after they first time hear something about him in the ad message. Trick is again continuous advertising, staying in contact whit your client.

3. "Just coping others" campaign Don't just copy, point is to distinguish yourself from the competition. Coping ideas from others has effects only in short term. In the long-term results disappearing very fast. Intend of just copy others ideas, you can improve them. In this way you offering your client better solutions then your competition.

4."Catch all" campaign Many companies get poor results from advertising because they tray reach many potential customers with little or no interest for what they sell. This often happens because choosing the cheapest way of advertising instead of looking for the most targeted advertising. Spend some time to explore plans and advertising efforts. Look for ways to touched a concentration of potential customers who will probably show interest in your product or service. After that, create a message that just attract their interests and needs.

Seek alternative media that your competitors omitted. For example, many online marketer began using direct mail postcards to generate visit to their web site. This is a good way to pass serious online competition.

5. Advertising focused on you Companies often promote facts about their own or their products within the commercials. But those facts are not selling. Benefit is for sale. For example, which of the following has a greater impact? 1st " Giving you marketing services for starting your own business" 2nd "No more hourly rate. Work when you want. Take a long vacation." The first one concentrates on business and describes the service that the company provides. Is boring and poor. The other one concentrates on the benefits delivered by the provider. Attracts attention and creates excitement - and creates greater sales. Those frequent errors in advertising causes the failure of the sale. How much you do it? Use the information disclosed in this article to avoid these mistakes - and increase the results you receive from the advertising effort. Article debated in detail on www.genius-solution.co.cc