Bringing it All Together

By Janice Jenkins

Most forms of print marketing are fairly straightforward when it comes to the different parts to them. The reason is because most print marketing is rather basic and straight to the point.

Take a postcard for instance. You have two specific parts to the postcard to consider. The first is the images on the single page and the next is the choice of words you use for your message. This is a very simple message as well, mind you, because you don't have room for anything longer.

The same holds true for flyers and posters, because once again you are limited in space and your message needs to get across to someone very fast.

But brochures printing do not give you that same luxury. This is not to say you should not use it, or that it is not worth the time because of how complicated it is. Brochures certainly provide you with a very good chance to deliver the kind of message you just cannot with most forms of marketing.

That is the most important thing to consider. You simply need to print brochures for a lot of different marketing messages, because of the very fact that the other forms are just too short. Not all marketing messages are that short.

Now, what makes brochure printing so complicated?

Like the other forms you have visuals and wording to consider, but of course, here you are dealing with multiple pages, so the amount of visuals and wording goes up considerably. Secondly you have the type of fold pattern you use. This will greatly change the feel of your brochure, along with what you can say and how your words will look to people.

This means brochures requires a much more extensive layout in order to work. You are not just dealing with one or two elements, but up to five or six or more depending on what you want to put in your brochures. You are stringing multiple different messages together, each of which has a central theme, which is the premise of your brochure.

In order to form the best brochures you are going to need to find a nice balance between all of these elements. You have to make sure that they all come together in order to form the best brochure that you possibly can. If one element is lacking than the entire brochure will start to suffer.

I do not intend to scare anyone away from using brochure printing. Partly because sometimes you are just going to need to use it, and also consider that a brochure can have the kind of impact you just cannot get with any other form of marketing.

There are a lot of elements, but by bringing them together, you are forming something that the other marketing methods are not able to achieve. I just want to make sure that anyone intending to use brochures is aware of just what it takes to make them work.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. For comments and inquiries about the article visit: Print Brochures