Bringing Your Online and Offline Together

By Colleen Davis

The internet has greatly changed the way many different stores operate.

It has become almost a given that any major store is going to have an online version where people can browse through all of their products and by things directly from the store to have delivered to their home.

The greatest strength to something like this is the freedom it gives people and the greater selection you can provide for them. Just think about it, you can have a near limitless amount of products on your website, ensuring that they can choose from every single thing you sell.

No single actual building will be able to hold such a diverse selection, forcing many companies to pick and choose what they're going to have in stock. For the companies who use a lot of catalog printing, you still have a limited amount of space to work with, and so some thing just won't make the grade.

But there is a downside to these online stores. Advertising them can sometimes be difficult, and the more you focus on only online marketing, the more people you begin to leave out because they just don't have an internet connection.

The way to make sure that you maintain the highest number of sales possible is by taking advantage of both online and offline marketing to reach everyone you can.

Combining your online store with catalog printing is often going to be the way to gain the best results.

The first thing you do is make sure you have a large and strong mailing list. You need to be sure that your catalogs are going to reach the largest pool of people that you can.

You design your catalog with the visuals in mind. You want to grab a person's eye and keep them interested in reading more. Focus on your best selling products and give them enough room to work so that people will gain a lot of interest in them.

Once you have them hooked, then you make sure that you constantly reference your website in your catalog. Put your website in the corner of every page, and mention in the description of products that people can find more information online.

What you've done is made sure that you can still target those without an internet connection, because they can still buy directly from your catalog, and for those who do shop a lot online, they're going to be more encouraged now to go to your website and look around.

The great thing about using catalog printing with something like this is that a person is going to be likely to look through a catalog at home, when they'll have easy access to their computer, and to your website.

For more information, you can visit this page on catalog printing