Different Reasons to Give Away Promotional Mugs

By Imogen Brown

The most versatile promotional gift that you can use for your brand promotion is coffee mugs. There are never-ending opportunities where you can utilize these gifts for brand endorsement. With the help of these mugs, you can gain new customers, and sustain existing clientele. There are many occasions where you can present the promotional mugs to your customers and tell them that you value their presence in the business.

Let us look at different junctures where you can give-away these promo mugs.

If your existing customer refers your product or service to a new client, you can present these mugs as a recommendation gift to him/her. It is an effective way to recognise their effort.

If you want to increase the sales of a particular product, introduce these promo mugs as an incentive. For example, with every five items bought, get one beautiful imprinted mug free or for a certain sales target, get a promotional mug as a complimentary gift. Remember that these offers have to be attractive and practical. Always try to give-away an item that has usability in the daily life of the prospective receiver.

Mugs can be used to advertise all the different products you deal in. For example, if you have a business of perfumed candles, along with glass painting, you can present the mugs to either purchaser informing them of your other products. If you have a ticketing business, you can give away a promotional mug with upcoming carnival tickets. The basic idea is to give your customer an item that will remind them every now and then that your products exist.

Corporate gifts work very well for businesses that have high competition. In such scenarios, as soon as a customer chooses your services over some other competitor, acknowledge him/her by presenting a promotional mug. This helps in retaining that customer for a very long time.

You can use mugs for indirect marketing, such as giving away brand logo printed mugs as prizes, or part of gift hampers bestowed on the winners of a local championship or a charity function. The recipients will be happy to get a gift bag and you can create brand awareness amongst more of the populace.

Opportunities can be many where you can pamper your exiting customers and lure future clients provided you take care that the promotional item is functional and attractive for the receiver, just like promotional mugs.

Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of promotional mugs and custom printed promotional mugs.