Give Your Booklets That Extra Flair

By Janice Jenkins

When people think booklets they always focus on the subject matter and the prose. I understand why, obviously, given the importance of the writing for booklets.

Quite often booklets are also very technical. They deal with a lot of the specific details of your industry, and this can sometimes lead to dry text if you are not careful. The dryer your text the greater the odds of a booklet that no one really cares about reading. Why else would you write a booklet other than to have people read through them?

The best way to avoid this is by adding some additional style to your booklet printing. Too often people do not associate these kinds of details with effective booklets. They think that a booklet simply has to be dry and boring for it to be a true booklet, and this is simply not the case.

I think a good way to approach the subject is by telling yourself that what you are going to be doing is designing a much longer than normal brochure. Most people are fully aware of the strong design element that goes into good brochures. Take that same mentality and apply it to your booklets.

Try to think of different images you could use with each of the subjects you are discussing. Doing so leads to a wide variety of different improvements for your booklets. The first is that you can actually help emphasize each point that you are trying to make.

Have an image with a caption below it that details exactly what you are talking about. Good images can help bring a greater level of reality to the subject matter being discussed.

The second thing is that when a person first picks up your booklets and flips through it you are giving them something to latch onto. They will not just see pages and pages of words, but various images. This makes your booklet appear more interesting, and it also helps give them a better idea of what they are going to be reading when they do decide to check it out.

Even a booklet needs to be able to encourage someone to read it. Just like any other form of marketing, your booklet printing needs to be able to give people a reason to pick it up. I would suggest you put a good amount of thought to what the cover of your booklet is going to be as well.

People will judge a book by its cover no matter what you want to think, so you need to be sure the cover you are handing them is an effective one. If you are going to go to the effort of writing your booklet, you might as well take the extra time to ensure that people read what you wrote. In the end I think you will be much happier.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. For comments and inquiries about the article visit: Booklet Printing