Marketing Hero Saves the Day With 4 Top Tips to Get the Most From Your Advertising

By Leonardo Wood

There are dozens of places where you can advertise your business and there is no right or wrong place unless you have done your research and your testing. Assuming you have tested different places to advertise, you then need to follow some simple but often overlooked strategies to get the most from your advertising.

Follow theses simple steps to make your ads a success:

1. Never pay the asking price for your ads. The sales guys are highly trained to get as much as possible out of you but there is always room for them to negotiate, you can often get your ad for half the asking price. Make sure you do not seem too keen, tell the sales person that you may be interested if the price is right, even if you think the price is reasonable you always need to be very hard when it comes to negotiation. It will save you a lot of money if you stick to your guns.

2. Always insist that your adverts appear at the top right of the page and never at the bottom left. If you think about the way you read the paper or magazine you always start at the top and read down, when you turn the page the first thing your eyes see are the right hand side of the right hand page so if you want to be seen by more people. Insist on having your ad appear on the top right of the page.

3. Use the magic words in your advert. The magic words are 'you' and 'your' by including these words in your ads it makes the words on the page a personal communication with the reader and that will make a big difference to the response you get. If you are speaking directly to your readers they will get a feel for where you are coming from and by including your name they will almost feel as though they have been spoken to by a person.

4. The headline is the most important part of your advert. It is the headline that is going to grab the readers attention. Without a great attention grabbing headline the rest of your advert will not get read. When you are reading a newspaper for example you would usually scan the headlines for something of interest and then go on to examine the story a little more. To get the readers to read your ad you need a great headline. If your company name or company logo are at the top of your ad you will be losing potential customers.

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