Promotional Pens - Choosing the Right Pens For Your Business

By Andy D Black

Promotional products are just one of many ways in which businesses market and promote their products and services, although they are probably the most effective. They are one of the most cost effective methods of marketing, and can be used by size company or organisation. You can increase referrals by using promotional products to encourage current clients to refer a friend or colleague to your business. It is proven that companies handing out promotional give-aways at an event usually attract more people than those companies that don't. Promotional products can help draw attention to your company at any event, and a custom promotional gift is an effective way to demonstrate your company's professionalism. Whatever your target audience, you will always be able to find a product to suite.

Promotional pens are without doubt, the most popular type of promotional product used today. Most promotional gift pens are screen printed in one ink, though additional colours are also available. Unlike many other items, promotional pens are used almost everywhere and have the ability to place your message very effectively. Promotional pens are often distributed at promotional shows, conferences and symposiums and are used as mass marketing tools. The practical advantages provided by promotional pens can boost your business in variety of interesting ways. One of the extremely attractive facets of using promotional pens as a means of advertising and networking, is how easy it can be to "plant" them. They are small in size and weight. Hence, they can be easily carried to events for distribution.



There are many brands of pens available, which can range from low cost stick pens, through to executive Swiss made pens or ones of a very high quality and status. Believe it or not, some pens can cost thousands of pounds, although this calibre of pen rarely sells in the day to day promotional industry. The good thing about promotional pens is that you can literally get a few thousand pens for a relatively low amount of money. Each one of these pens act as an advert, which showcases your companies name to thousands of potential buyers. The fact that pens are used by just about everybody on a daily basis, makes them a number one choice when it comes to promoting your company.



With the cheaper end of the scale for promotional pens you can afford to leave them lying around. Depending on your niche, you can leave them at events, banks, other businesses offices and near enough anywhere else. People will find them useful, and at the same time, you are making people aware of your business.



The cheapest type of printed pens you can buy are generally stick pens. These are basic pens with a separate cap. For a little extra you can opt for a retractable pen which have a push down mechanism. These are a bit more expensive but at the same time, a step up in quality and practicality. The best things to do prior to purchasing your print pens, is to think of who your target audience is. Are these going to be general freebies, or are they going to specific people. Once you have that answer, it will be much easier to choose the right type of promotional pens.

Andy Black is co-owner of Print & Promotional Services Ltd which sells a wide range of promotional products and promotional pens. The company boasts a huge range of branded pens such as Bic, Pprodir, Cross, Sheaffer and Marksman pens among many others. Promotional products are a key part of any marketing campaign and Print & Promotional Services can help guide you through the process. Feel free to contact us regarding promotional products, promotional pens or your promotional needs in general.