Young and Hip Promo Giveaways

By Imogen Brown

A major influencing factor to picking the correct promotional merchandise is working out who the end user will be and what you should give. Sure, you can give out any number of things as promotional products, but what things are going to really be worth it? This is the dilemma you have to juggle with when deciding what imprinted promo items to choose. It is paramount to be confident that you meet the criteria of various sectors at once, and you want to be sure that you are gaining new customers as well.

One of the hardest things for a lot of companies to do is to find funky custom printed merchandise. This is due to the fact that entire scene is shifting so often. You can find a great product, or at least you think you have, but the chances are that give it a few weeks and this promotional giveaway could suddenly be classed as old news and as such a waste of money. There are a variety of ways in which you can minimise this as a potential issue.

In the first instance, you should focus on the products that are already popular and the items that remain popular perenially. Don't' go for some small fad, unless you can get the promotional items distributed fast and you can be confident that it will still be popular when you do. That goes for designs and colors as well. When selecting colour or design of your desired product remember that you want your giveaway to stand tall above all fashions and fads. Select with care and try to stay in the mainstream, unless you have a strong belief that this will still be around in a few months. Ideally your wish is that the products you select will stand the test of time and as such you get the best return on your investment.

The most common approach taken to ensure this is the case is to opt for things that you can achieve in a young and hip manner, but that are things that are going to last forever. Opting for a fun and brand new design on a seat cushion for a soccer game is a great choice because the users are always going to need these, and they are obviously going to be used for a hell of a long time. Additionally, going for things with tried and true products, like t-shirts, balls, caps, and stress toys, are bound to be amazing down to the fact that you know that your potential clients are going to keep using such products for months if not years thus increasing your brand appeal.

The most difficult part of landing the hip and young crowd with your promotional merchandise is that you make them modern and attractive to them. You can just as easily do that to items that are old stand bys, simply because that way you know that the giveaways will remain high in demand for a considerable period of time, irrespective of the design or product colour you pick. The old standards will always stand you in good stead, so don't be afraid to be daring just apply this thinking and proceed with caution. This is your best chance of succeeding without hitting the pit falls that many others have.

Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of promotional gifts and promotional items.