Distribution Services - Direct Mail Distribution

By Pamela Weaver

One thing that goes unnoticed but is very important is mail distribution. Without it where would we be. Companies would be almost invisible to consumers and homes would be leaflet empty. It is a service that not only most company's and homes rely on, but one that we still need, and will need in the future. Even with the advance of e-mailing, direct mail distribution is still widely used and doesn't seem to be disappearing.

There are certain elements that are involved in successful and reliable mail distribution. These include the techniques used, the services employed and the areas covered. These have to be carefully considered to ensure that the distribution is effective and efficient.

London's Direct Mail Information Service believe that door to door mail distribution has been proven to be a very cost-effective way to grow businesses as it provides promotion, advertising and marketing all in one way. The industry that surrounds direct mail distribution is believed to generate around £27 billion and it claims to generate £14 to every £1 spent which is 14 times profit. Although you would think that direct mail would have decreased due to the use of emails, it is the opposite, with an 83% increase in the volume within the last 10 years. Although most people reportedly only open 67% of door to door distribution and only 45% is opened and read, the average company still spend around £577 on it. This means that direct mail distribution is a value for money way of promoting companies and services, with the most minimal of effort. There is doormat impact with door to door distribution. This is when the company's promotion is delivered direct to potential customers homes, which allows this type of distribution to be unique. There is also a large amount of flexibility with it. As long as the promotion can fit through a letter box, there are many creative and design approaches that can be achieved. The main distributed can be in the form of letter, leaflets, postcards or brochures with as much colour and illustration to suit any company's budget so there are no right and wrongs.

Some of the main benefits of direct mail distribution can be that it can create brand recognition and loyalty from the customers and it can also develop greater visibility for your products and services. Additionally, direct mail distribution can reach companies most valuable customers that might not have been reached before. There are many advantages of door to door distribution for any type of company wanting to increase their customer base and evidently, their sales.