Nosy Advertising
By Srijith Nambiar
Every weekend I pack my bags to leave Chennai. I like to spend my weekend away from the malls and brawls of the city for two main reasons. Reason one, the very simple fact that I love travelling and reason number two, I don't want to spend my weekend working. Now how does spending the weekend in the city make me work? All the logos and branding activities in and around the city shout at me, making me feel at work.
Isn't it bizarre the way we advertisers are not left with even the slightest bit of consideration? You can't even pee in a multiplex, these days without being instructed to buy a certain product. Being in a new city, there are times when I hope my friends would be calling from other parts of the country or from even outside. That exactly is when my phone rings. No it's not a friend, but an automated message telling me to subscribe for a caller tone, another stupid concept where I pay for others to hear music.
Menaces brought about my M commerce and E commerce are innumerable. We are all aware of cut throat competition in the market. People have interesting lives. Diverting their attention from their friends, social activities, partners, kids, and work to our "special" products is not an easy task. Does it mean that we breach people's personal space? On one hand, we create ads keeping people and their emotions in mind and on the other hand, we barge in to their lives without a slightest amount of empathy.
Recently on one of my weekend trips, while I just realized I was away from work, I came across a desolate house in the middle of the subway painted in the colours and logo of a mobile service operator. Now this is the heights of "reaching out". It makes me wonder, what next? Sculpting mountains in the shape of logos or painting the highway in brand colours?
Srijith is a copywriter in Chennai, India. He describes himself as an extroverted loner and is passionate about food, music and travelling.
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