Small Business Hero to the Rescue - 5 Powerful Advertising Tips to Transform Your Ads

By Leonardo Wood

There are so many forms of advertising being thrown at us from all angles these days which means we are just becoming immune to all the messages out there. So how are are you going to get your message across and overcome the barriers between your adverts and your potential customers? First of all you don't need an expensive ad agency to help you, you just need to follow the following steps to help make your adverts a success.

1. Do not just advertise your brand, brand advertising is for large business what you need to do is get some definite offers in your ads, you want to be clear about what your offer is and promote it clearly and concisely.

2. Do not try to offer too much in your ads all in one go, keep it simple. If you have many products on offer you should rotate them in different ads or in different publications.

3. Do you know who you are selling to? If you know accurately what type of people buy your products you can accurately target those types of people in certain magazines and publications. Advertising in a very specialist magazine may perform better pound for pound than advertising in a publication with a much larger reader base.

4. You have all heard it said, "sell a solution to their problem" but how do you communicate that in your ads? Well first of all you need to ask yourself why people buy your products or service? and how exactly you are making their lives easier or better? Once you know the answers to these questions you can really spell out the problem in your ads and then follow that up by telling your readers how exactly you are going to solve the problem.

5. Making your ad look like a voucher will make it stand out on the page and give it more chances of getting read, put a thick black broken border around the ad, it will grab the attention of the reader.

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