Internet Ads - Can They Save GM?

By Lance Winslow

General Motors seems to be spending more and more money on the Internet lately. Perhaps they are finding that they can save money on advertising by cutting down on certain mass media and pushing those dollars into the Internet where they get more bang for their buck. This makes sense, however they will still need to use some mass media outlets like a radio, newspapers and television to reach their consumers.

Some auto industry analyst believe that GM is on the verge of bankruptcy, of course if things do not get better they will not be the only auto maker that has to worry about this. Auto sales in the United States of America are down by double digit percentages this year in 2008 and things do not look much better over the horizon in 2009.



It is even affecting Japanese automakers that made inroads against Ford and General Motors in 2007, taking huge amounts of market share, only to see their sales plummet as well in 2008. Not as bad as Ford, General Motors and Chrysler, but bad enough that they had to close plants and lay off people. In fact, both Toyota and Honda are closing plants and laying off tens of thousands of people in Japan and it is causing havoc with their stock market.



General Motors needs to appeal to the new group of car buyers and these Millennials' are a group of fast clicking, text messaging, blogging consumers. If General Motors wants to attract this next generation they are going to have to do business with them on their terms and advertise in their favorite medium. Please consider this when determining advertising venues in the future.

Lance Winslow - Lance Winslow's Bio. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.